FEATURE14 December 2017

Shared behaviours

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Features Impact Trends

Word of mouth is vital to brands, and social media has added another dimension to the conversation. But offline and online sharing work in very different ways. By Bronwen Morgan

Social media has made the world simultaneously bigger and smaller. Where once an ordinary person only had a limited circle of influence, now – as long as there’s an internet  connection – we can all share our reviews ...