FEATURE14 December 2017
Shared behaviours
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FEATURE14 December 2017
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.
Word of mouth is vital to brands, and social media has added another dimension to the conversation. But offline and online sharing work in very different ways. By Bronwen Morgan
Social media has made the world simultaneously bigger and smaller. Where once an ordinary person only had a limited circle of influence, now – as long as there’s an internet connection – we can all share our reviews ...
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