FEATURE20 July 2018

Searching for the new idea

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

FMCG Features Impact Innovations Media Mobile North America Technology Trends UK

UK businesses are not as productive as they used to be and innovation is often thwarted by organisational structure. Tim Phillips explores whether market research can fit more effectively into the innovation process to improve the flow of new ideas.

In the 50 years leading up to 2008, UK output per worker almost tripled. This wasn’t the result of some sudden uplift – for example, when we discovered the spreadsheet, or the mobile phone. It was a sustained ...