FEATURE8 November 2021

Lisa Wilding-Brown – Research Hero

Features People

This year, the Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Lisa Wilding-Brown has joined the cadre of Research Heroes 2021.

Lisa Wilding-Brown, CEO, InnovateMR


Lisa Wilding-Brown is chief executive officer at InnovateMR and was chief research officer between October 2016 and August 2021. Wilding-Brown is a member of Esomar Council and an executive member of Women in Research.

Wilding-Brown was nominated for her role in helping to create the Multicultural Insights Collective in 2020. The collective works to make a difference for historically underrepresented groups in market research.

During Covid-19, Wilding-Brown also spearheaded company initiatives to donate to industry relief efforts and subsidise the cost of vaccinations, and helped ensure salaries and headcounts were maintained during the pandemic.

She was nominated as a Research Hero because: “Her positive spirit has meant so much to the entire team throughout the challenges of the last two years. She leads with humility, grace, and vibrance first, and the business always follows.”

View the full list of Research Heroes for 2021

In Spring 2022, MRS will be requesting nominations for Research Heroes 2022.