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FEATURE23 April 2018

Keeping a constant customer dialogue

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Features Impact UK

Brands looking for deeper understanding of their customers’ attitudes want continuous tracking and a regular pulse check – and thanks to technology and modified research techniques, this is increasingly possible. By Tim Phillips

“We are at the point now that insight can be fast, cheap and good. It’s no longer the case that we can have only two of the three, ” says Yvonne O’Brien, until 2017 the chief data and ...