FEATURE25 February 2019

How business can harness AI

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AI Data analytics Features Impact Technology

Unilever’s Stan Sthanunathan has co-authored a new book exploring how marketers can embrace artificial intelligence. He talks to Jane Bainbridge about using these tools to reach customers more effectively.

To most people, AI stands for artificial intelligence. But for Unilever’s executive vice-president, consumer and markets insight (CMI) Stan Sthanunathan, the better descriptor – and the one used internally at the FMCG giant – is augmented intelligence. “That means ...