This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

FEATURE25 February 2019

How business can harness AI

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

AI Data analytics Features Impact Technology

Unilever’s Stan Sthanunathan has co-authored a new book exploring how marketers can embrace artificial intelligence. He talks to Jane Bainbridge about using these tools to reach customers more effectively.

To most people, AI stands for artificial intelligence. But for Unilever’s executive vice-president, consumer and markets insight (CMI) Stan Sthanunathan, the better descriptor – and the one used internally at the FMCG giant – is augmented intelligence. “That means ...