The tool, called Creative Data Feed API, will allow users to access what AI-generated advertisements drive emotional engagement, attention and business results.

Daivid said that its AI models were trained using facial coding, eye tracking and survey data as well as computer vision and computer listening APIs.

The company said its research suggested that 70% of generative adverts generated below average positive emotions, were 13% less likely to be trusted than the norm and two-thirds elicited above average levels of boredom.  

Ian Forrester, chief executive and founder of Daivid, said: “The gen and regen AI wave is arriving fast, flooding the market with vast amounts of new content.

“While this AI revolution has dramatically lowered production costs, maintaining creative quality and effectiveness remains a challenge for marketers. If content fails to engage consumers, it’s a sheer waste of budget and effort, or worse, it can actively harm brand perception. ”