FEATURE2 June 2016

Behave yourself

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Behavioural economics Features Impact North America UK

Behavioural biases are everywhere, and Caroline Webb, author of How to Have a Good Day, thinks we should be taking advantage of them in our working lives to increase productivity. By Bronwen Morgan

Behavioural economics and its application to marketing strategy is ubiquitous these days. It’s rare to hear a discussion on consumer decision-making that doesn’t refer to System 1 and 2 thinking, and how its related biases can be manipulated to encourage ...