Green (pictured) will lead the company’s work on strategy and innovation, and has prior experience in marketing technology, data, media and advertising.

Before taking up his new role, Green was general manager and senior vice-president at Deluxe Corporation.

He also was general manager and vice-president of digital products and strategy at Nielsen, where he helped develop Nielsen’s audience targeting tools.

Kyle Roberts, chief executive officer at AdImpact, said: “Dwight has a proven track record of success where martech meets advertising and data.

“His perspective from exposure to hundreds of business models is invaluable.”