NEWS29 June 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US – William Macauley has joined advertising intelligence software-as-a-service (SaaS) company AdImpact as vice-president of product.
Macauley will be responsible for leading the company’s presence in addressable advertising and developing a product organisation and key partnerships.
Macauley was previously principal of product at Pitney Bowes Software, and prior to that, held the role of director of product management at Nielsen Claritas, where he worked on business insights and location intelligence tools for direct marketing and customer segmentation analysis.
He has also previously held roles at Nielsen Audio and MapQuest.
AdImpact tracks and analyses advertising occurrence and expenditure data across traditional, digital, and emerging media channels.
Kyle Roberts, chief executive, AdImpact, said: "William brings the expertise we need to measure at a household or person-level using a combination of advertising spend and exposures with location and demographics."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Qualitative Associate Director – Brand Insight, Strategy and Innovation – Brand Consultancy
£50,000–£60,000 + strong benefits
Care Quality Commission
Research & Evaluation Advisor
Salary £39,390 (National Framework) or £44,792 (London Framework)
TMP Worldwide
Research and Performance Analyst
46,597.00–£53,209.00
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments