Palmer (pictured) was previously group strategy director at Hall & Partners, and began her career in sport before taking agency-side roles at HPI Research (now Savanta), Critical Research and Kantar.

At DVJ Insights, Palmer will be responsible for supporting clients and building the business of the research agency, based in London. She will report to UK managing consultant Andy Drake.

DVJ Insights is headquartered in Utrecht, with offices in Hamburg and London.

Drake said: “DVJ is growing fast, and we are committed to providing both best in class insight solutions, and combining that with building a brilliant, experienced UK team. Bethan brings a great combination of real knowledge and personal qualities we know our clients will really value.”