Based at the company’s Utrecht office, the new hires will be responsible for the further growth of the national and international client portfolio, as well as supporting current clients in their business growth objectives.

Van der Werf (pictured left) is a research and insights professional who previously worked as a global research partner for Opeepl in Copenhagen and has held various international roles at Nielsen and GfK.

Van den Berg (pictured right) is an consumer and shopper insights professional with experience on both the client and agency sides, and who previously worked as consumer insights leader Benelux for NielsenIQ, as well as in various consumer and insights roles at Albert Heijn and as consumer insights and research manager at PepsiCo and Millward Brown.

Commenting on the new hires, global commercial director Jori van de Spijker said: “Ben and Sonja’s experience is a great addition to our global consultancy team and their expertise is a perfect match for DVJ’s ambitions and working methods.

“As one of the fastest-growing agencies in Europe, it is important to expand the team, but our ambition to attract only the best people remains paramount. I am proud that such strong researchers as Ben and Sonja have chosen us, allowing us to continue to provide our growing international client portfolio with the best and most innovative research solutions.”