Toluna exec joins Feedback Loop

Pasqualina (pictured) joins the business from Toluna, where he was head of sales for North America.

Prior to Toluna, he held senior sales roles at MarketTools/MetrixLab, Nielsen and began his career at Nestlé US. 

At Feedback Loop, he will lead business development with a focus on expanding its growth in the consumer healthcare, finance, insurance, consumer packaged goods and consumer hard goods sectors.

Founded in 2014 and headquartered in New York, Feedback Loop secured $14m in funding in March.

Rob Holland, chief executive, Feedback Loop, said: “Marco’s track record of building high-performing sales teams matched with his extensive experience in consumer insights will be key as we prioritise growth and help businesses better understand how consumer behaviour is changing.”