NEWS22 March 2021
UK/US – Advertising technology firm Amobee and identity infrastructure provider InfoSum have agreed a partnership to share access to identity and media buying services.
The partnership will allow both companies to offer clients access to identity and media buying tools through InfoSum’s decentralised customer data system and Amobee’s cross-screen, programmatic and broadcaster-centric advertising platform.
Amobee helps clients to unify audiences across linear television, connected television and digital, including social media, and is a subsidiary of the communications technology business Singtel.
InfoSum connects customer records between and among companies without sharing data. The company raised $15.1m in Series A investment funding last year.
Maria Flores-Portillo, general manager of Europe, Middle East and Africa at Amobee, said: “We believe the decentralisation of data will play a key role in the future of identity.”
Richard Foster, chief revenue officer at InfoSum, said: “As identity becomes increasingly disparate, an agnostic approach to identity is needed to engage consumers wherever they are, across whatever content they are consuming.”