NEWS18 August 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US – Data identity infrastructure company InfoSum has secured $65m in Series B funding financed by Chrysalis Investments.
Founded in 2016, InfoSum is based in the US, UK and Germany, and uses technology to connect customer records between companies, without moving or sharing data.
InfoSum closed its Series A funding in September 2020. It will use the most recent funding to boost hiring, expand geographically and develop its platform further.
Kantar and ITV are among the company’s clients.
Brian Lesser, chairman and chief executive, InfoSum (pictured), said: “The technology that enables companies to safely and securely compare customer data is thankfully entering a new phase, driven by privacy-conscious consumers and companies focused on value and control.”
Nick Halstead, founder and chief technology officer, InfoSum, added: “This investment from Chrysalis allows us to accelerate the development of our unique infrastructure and expand its innovative capabilities into new arenas.”
As part of the investment, Chrysalis Investment portfolio manager Richard Watts joins the InfoSum Board.
Watts said: “InfoSum exhibits one of the fastest scale-up revenue streams we have come across in the software space, and, we believe, addresses a significant market opportunity in a digitalised world. We are delighted to be partnering with InfoSum and look forward to working with Brian Lesser, Nick Halstead, and the rest of the InfoSum team to deliver on the possibilities of the technology.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Survey Manager
£–40000
Spalding Goobey Associates
Research Manager – International Social Affairs Research
£40,000 – 46,000 + bens
Resources Group
Study Coordinator/Project Manager – Behavioural Science Consultancy
c. 35,000 (18 Month contract)
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments