NEWS7 July 2020
UK – Nine businesses have become accredited as Market Research Society Company Partners since Covid-19 restrictions came into place in March.
The new MRS Company Partners are Acuity, BritainThinks, Customer Plus, mTab, M&C Saatchi World Services, Nomensa, Populus, The Lab (Human Factors) and Watch Me Think.
The accreditation means that the companies have agreed to uphold the standards of ethical data collection set out in the MRS Code of Conduct and the MRS Quality Commitment.
Jane Frost, chief executive, MRS, said: “It has never been more important for consumers to trust providers of research, data and insight. These new accreditations demonstrate the crucial role that MRS, and all professional bodies, play in times of crisis – upholding standards, safeguarding the public and maintaining trust in our sectors.”
Gerry Power, chief research officer at M&C Saatchi World Services, said: “In an era where information and data are subject to distortion and manipulation from multiple political and commercial interests, the imperative to prioritise standards and integrity has never been so important. For M&C Saatchi World Services, the MRS accreditation is the professional and ethical cornerstone of our industry.”
Crispin Beale, senior strategic advisor at mTab, said: “The MRS mantra that ‘evidence matters’ could not be more relevant and mTab is proud to join our fellow MRS Company Partners in embracing these principles.”