Baughman (pictured right) was previously at Dynata/Critical Mix, where he led the research division, and previously the US operations team. He will be tasked with expanding and improving Wiseworks’ insights platforms and digital integration.

The company has also appointed Peter Gaal (pictured left) as director of sales, as part of the firm’s expansion in Europe.

Gaal has joined Wiseworks from Kantar, and was previously at Lightspeed/GMI. He will focus on building Wiseworks’ European presence.

Gaurav Agarwal, chief executive of Wiseworks, said: “I am passionate about the technological advancement of the research industry, and Todd brings in the right expertise and experience to lead those products for us. 

“Peter brings a new horizon to the organisation with his competence in the EU market, specifically Germany. They will be working with our global teams to continue to strengthen our presence and improve our digital research and sampling platforms.”