NEWS16 October 2019
US – Data and insights business Dynata has released a platform to simplify the insights lifecycle, from selecting the audience, creating surveys, to analytics and reporting.
The company said this launch is part of a two-phase roll-out that will integrate market research, advertising and marketing solutions into one connected platform.
Dynata Insights Platform is designed to bring together all aspects of marketing from market research to media, advertising, and CRM. The next release will include advertising solutions for campaign targeting, activation, effectiveness, and optimisation.
Gary Laben (pictured), CEO of Dynata, said: “By delivering a next-generation solution that allows clients to access every element of our portfolio, how and when they want, we’re driving faster insights that will lead to better business decisions.”