Founded in 2010, Influenster’s platform has around 38 million product reviews written by six million members. It is used by brands to generate reviews, social content and obtain consumer and product insights.

The deal will combine Influenster’s community members with Bazaarvoice’s global retail network to develop a user-generated content and ‘word-of-mouth’ platform.

Following the acquisition, the company’s co-founders, Aydin Acar and Elizabeth Scherle, will retain responsibility for key functions.

Combined offerings from the two companies will be available in North America immediately, before expanding to Europe in the coming months and other regions in 2020.

Joe Davis, chief executive of Bazaarvoice, said:  “Influenster’s product sampling and review generation offerings further strengthen our core product ratings and reviews solutions, and their hyper-targeting and gamification capabilities will allow us to better support our customers’ broader marketing initiatives.”