College Pulse launches student data analytics platform
The business offers customised data-driven marketing and research using its College Radar Analytics Platform, a real-time, mobile student survey platform that can poll 250,000 undergraduate college student respondents from more than 230 four-year colleges and universities in all 50 states. The panel is currently the largest of its kind in the US.
Clients include McKinsey, Knight Foundation, Sennheiser and Dartmouth College.
Co-founded by Terren Klein and Robin Jayaswal, the company has recently closed a $1.5m fundraising seed round from venture capital and edtech investors.
CEO, Klein, said: "Most leading brands don't fully understand college students as effectively as they could. Our vision is to provide the most reliable, up-to-date insights into what college students think about brands, hiring, purchasing and social opinions."
Upcoming research, in partnership with the Knight Foundation, will focus on student opinions about freedom of speech on campus.
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