Rickard has joined MediaCom from Wavemaker (then MEC), where he was senior partner. having initially joined the agency as head of mobile in 2014.

He has also worked at HBOS (now Lloyds Banking Group) as well as setting up his own mobile agency, Just So Mobile, before moving to WPP where Rickard was pivotal in creating JWT Mobile.

Josh Krichefski, CEO MediaCom UK, said: “It’s no secret that digital has completely changed our industry and that evolution is still happening. The use of data to better understand audiences and the customer experience offers huge opportunity for us and for our clients. Data can unlock creativity and Ben is going to be vital in delivering this.”

Rickard added: “Data and machine learning can be introduced into everything we do. It isn’t about art vs. science, it’s about art perfected by science. I’m proud to be taking the lead in delivering digital and data transformation across the agency and our clients.”