MediaCom makes Mackenzie CIO
Mackenzie (pictured) has been head of investment at MediaCom for the past two years, leading its investment team through the agency’s new structure and working with clients including Sky, DLG, Coke, Shell and Mars as well as on new wins such as Adidas, Lloyds Banking Group and Match.com.
Prior to MediaCom he worked at PHD, Vizeum and Zenith.
Josh Krichefski, CEO of MediaCom UK, said: “Jimmy joined us at a pivotal moment for our business – with the client/agency relationship changing, the media industry completely transforming and MediaCom itself needing to adapt and move with this. He made an immediate impact and has played a key role in our success over the last two years.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments