NEWS6 March 2018
US – Consumer insights company Toluna has announced growth of 40% for its insight platform in the past year.
Growth was driven by the company’s acquisition of Chinese panel business KuRunData by Toluna’s parent company ITWP in January, a move that increased the company’s panel size by 40% to over 21 million people.
Frédéric Charles Petit, chief executive of Toluna (pictured), said: “These milestones underscore our commitment to powering the real-time insights that businesses need to compete and win in an on-demand economy.”
The company’s automated insights platform gives users integrated on-demand access to sample, surveys, communities, and analytics.
In January, Toluna became a founding member of the Insights on Demand Consortium created by ITWP, alongside companies including Procter & Gamble, L’Oréal and AKQA.