Dalia is building a global insights and information engine that distributes millions of micro surveys to gather and analyse real time data on consumer attitudes, public opinion and market trends.

The company launched in 2013 and its customers include Nielsen, Ipsos and Kantar, as well as universities, think tanks and NGOs such as UNICEF, Stanford University, the Bertelsmann Foundation and the European Council on Foreign Relations.

Nico Jaspers, its CEO, said: “From fine-grain, industry-specific data on, for example, yogurt consumption in Mexico to large scale data-sets that can be used as ‘early-warning systems’ for housing bubbles or political instability, we equip our partners with the ability to understand the global trends and behaviours that shape the world around them.

“Through our technology, we have the potential to reach over one billion people and give a voice to public opinion and consumer attitudes on a truly global scale.”