McColl (pictured) left Mars this year after 10 years in the job, having established the Mars Marketing Science Laboratory. He has also been a corporate sponsor and advisory board member of the institute. 

“The kind of experience Bruce has is unique, he’s seen great changes in the industry, and is a leader in the application of scientific knowledge to marketing practice,” said Byron Sharp, director of the Ehrenberg-Bass Institute.

“Corporate sponsors of the Ehrenberg-Bass Institute as well as students will benefit from his experience in marrying creativity and science.”