NEWS20 October 2016
SPAIN — Kantar Media and Movistar+ have formed a partnership to deliver Spanish subscriber audience measurement.
The new service will use Kantar Media’s return path data (RPD) audience measurement technology to collect data from subscribers through Movistar+ set top boxes and connected devices.
The agreement includes linear viewing, timeshift and video on demand services. Movistar+ will have access to Kantar Media’s analysis software, Instar Analytics.
"With this project, Movistar+ wants to contribute to the advertising industry’s adaptation to new media consumption habits from consumers," said Felipe de Lucas, advertising commercial director at Movistar+.
"We trust this new tool will help advertisers and media agencies boost multiplatform communication. For this goal, Kantar Media is the best partner”.