NEWS4 November 2016

Kantar Media and Vinex launch internet audience measurement

Europe Media News

THE NETHERLANDS – Kantar Media and the Dutch online publishers’ industry group Vinex have created a new panel for internet audience measurement replacing the previous contract with GfK.

Tablet tv crop

The panel of 5,000 people uses technology from comScore and Kantar Media to measure online behaviour on browsers and apps across all devices (tablets, smartphones and PCs). The panel (Project NOBO) is the result of an alliance formed last year between Vinex and SKO, the TV and video ratings body in the Netherlands.

It includes all internet traffic and page content from participating publishers. Other sites, including Facebook, Google, Netflix and YouTube, will be added in early 2017.

Richard Asquith, global CEO of audience intelligence at Kantar Media, said: “The Dutch media industry demands a new standard for measurement of all media consumed on the internet. Working in collaboration with comScore we are delighted to have delivered a panel which will provide both internet ratings for Vinex and the next phase of SKO’s blueprint for total TV and video rating by the end of this year.”