Kantar Media partners with Movistar+ for Spanish subscriber viewing measurement

The new service will use Kantar Media’s return path data (RPD) audience measurement technology to collect data from subscribers through Movistar+ set top boxes and connected devices.

The agreement includes linear viewing, timeshift and video on demand services. Movistar+ will have access to Kantar Media’s analysis software, Instar Analytics.

"With this project, Movistar+ wants to contribute to the advertising industry’s adaptation to new media consumption habits from consumers," said Felipe de Lucas, advertising commercial director at Movistar+.

"We trust this new tool will help advertisers and media agencies boost multiplatform communication. For this goal, Kantar Media is the best partner”.