NEWS20 October 2016

Kantar Media partners with Movistar+ for Spanish subscriber viewing measurement

Europe Media News

SPAIN — Kantar Media and Movistar+ have formed a partnership to deliver Spanish subscriber audience measurement.

TV family crop

The new service will use Kantar Media’s return path data (RPD) audience measurement technology to collect data from subscribers through Movistar+ set top boxes and connected devices.

The agreement includes linear viewing, timeshift and video on demand services. Movistar+ will have access to Kantar Media’s analysis software, Instar Analytics.

"With this project, Movistar+ wants to contribute to the advertising industry’s adaptation to new media consumption habits from consumers," said Felipe de Lucas, advertising commercial director at Movistar+.

"We trust this new tool will help advertisers and media agencies boost multiplatform communication. For this goal, Kantar Media is the best partner”.