The app gives users account and post-by-post performance and audience data such as likes, retweets, @mentions and video views. It also provides audience demographics and a feed of what fans are tweeting about.

Twitter said in its blog post about the new app that it planned further integration with partner brands such as online platform Niche, which connects brands and influencers, and video app, Vine.

Earlier this week, Twitter acquired UK machine learning visual processing start-up Magic Pony.