NEWS14 April 2015
US — Video consumption has become mainstream and is accelerating the decline of traditional TV viewing, according to a report from Accenture.
Viewership for long-form video content, such as movies and television on a TV screen, declined by 13% globally over the past year. Declines were also noted in a category previously thought to be relatively immune from the trend: sports viewership on TV screens declined by 10% globally.
While the trend was evident across all age brackets, it was most pronounced among younger people. 14-17 year olds were reported to be abandoning the TV screen at a rate of 33% for movies and TV programmes, and 26% for sporting events.
“We are seeing a definitive pendulum shift away from traditional TV viewing,” said Gavin Mann, Accenture’s global broadcast industry lead. “TV shows and movies are now a viewing staple on mobile devices of all shapes and sizes, thanks to improved streaming and longer battery life. The second screen viewing experience is where the content creators, broadcasters and programmers will succeed or fail.”
The Digital Video and the Connected Consumer report gathered views from 24,000 consumers across 24 countries.