Hammond was previously at The Conference Board, a non-profit research and advisory group based in New York City, known for its economic indicators and consumer confidence index. Prior to that she worked for Dow-Jones, providing C-suite executives of Fortune 500 brands with solutions to monitor and measure the effectiveness of brand and reputation.

Dietmar Walter, who joined Commetric as CEO in February, said: “I am delighted that Sally is joining our senior management team to lead our fast-growing US business. She brings a wealth of knowledge of working with global brand and reputation measurement initiatives and really understands how to leverage media and social media measurement for client benefit.” 

Commetric was established in 2005 and works with global brands such as Coca-Cola, Samsung and Verizon to provide customised media and social media analytics.