This allows the app to target survey respondents based on their location.

TolunaMobile Diary features a flexible method of presenting questions and responses to users in-store, including the ability to present and upload video, images and read UPC barcodes. It can send automatic and customised reminders to prompt respondents to enter information based on location and event.

“The ability to push surveys to Toluna’s panellists based on their location presents limitless opportunities for in-the-moment market research,” said Carol Haney, Toluna’s senior vice president of group product marketing. “The TolunaMobile Diary app is ideal for any brand interested in capturing in-the-moment feedback through diaries, ethnography, and tracking across diverse topics in nearly any language worldwide.”