Bingham has been with Ipsos ASI since 1997, most recently as president of client service.

In his new role, Bingham will implement strategic measures and manage staff and financial matters for the company’s advertising research teams in Montreal, Toronto and Vancouver.

He said: “The ever dynamic and melding cloud of technology, media and advertising has both changed and challenged the way brands communicate. And that means, more than ever, research and consumer understanding is key to success.”