Rentrak grabs two TV station contracts
The two stations will utilise Rentrak’s local TV ratings offering, including the match of viewing to Polk automotive purchase and “in-market” affinity insights, to help agencies and direct clients best reach their desired audience targets.
KTBS-TV general manager George Sirven said: “Whether an advertiser wants to reach a specific demographic target, income level or even a Chevy Camaro buyer, Rentrak will show our clients where to find those consumers on our programs.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments