Val Morgan to measure Australian cinema audiences
CineTAM captures de-personalised demographic details from movie visits made by over 450,000 Hoyts Rewards members combined with actual cinema ticket sales across Australia.
It aims to enhance cinema planning and buying through what it claims is the most robust sample size of any medium in the country.
Val Morgan CEO Damian Keogh said: “The rich audience data we now have available provides a new world of opportunity and understanding to help planners, buyers and advertisers uncover the power of cinema for their brands.”
Consultants Kinesis Media principal Peter Cornelius has been appointed to advise on CineTAM.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments