ICO orders Google to comply over privacy issues
In a statement, the ICO said that Google had failed to provide enough information to consumers about how their user data would be accessed.
An ICO spokesman said: “We believe that the updated policy does not provide sufficient information to enable UK users of Google’s services to understand how their data will be used across all the company’s products.”
The criticism follows Google’s decision to change its privacy policy to allow it to combine information about signed-in users across a variety of platforms. Only by not signing-in or using different servers can users avoid the data aggregation.
In February the French agency CNL criticised Google for failing to adequately respond to complaints about the new privacy policy and the ICO action follows similar investigations in 27 data protection authorities across Europe.
The ICO spokesman added: “Google must now amend their privacy policy to make it more informative for individual service users.”
Google has until 20 September to comply with the UK Data Protection Act or face possible formal enforcement action.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments