GMR Marketing expands music service to include insights
The company aims to match artists and composers to relevant brands to reach music fans through research, strategy and live and digital events amongst other new offerings and recent partnerships have included Deadmau5 (pictured) and the Rolling Stones.
GMR CEO and chairman Gary Reynolds said: “These partnerships will be driven around social media, mobile and analytics which we expect will continue to shape the future of music marketing.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments