NEWS11 October 2011
US— Sun Microsystems co-founder Scott McNealy has gone from selling computers to selling opinions through his new venture Wayin.
The Wayin experience is built around an iOS and Android mobile app that lets users upload photos and ask questions of other users.
At a launch event last week, McNealy described the concept as “a little bit of Facebook, a little bit of Twitter, and a big chunk of SurveyMonkey”.
It’s also similar in concept to Opinionaided, a Q&A app which has built up a community of users sharing photos and opinions with each other.
Wayin has raised $6.3m from early investors and it plans to make money both by inserting sponsored polls into a user’s stream as well as by making its database of opinion and sentiment available for analysis.