Who is Synovate’s unnamed suitor?

The Daily Telegraph has a report this morning that, weeks before news of the Ipsos talks, Aegis was approached by an advisory firm about a potential £600m bid for its research agency Synovate.

According to the report, a letter was sent by Wyvern Partners on behalf of an unnamed client, but the two sides did not engage in talks because the bidder’s name was not provided.

The Telegraph reports that Wyvern is prepared to reveal the name behind the potential offer immediately if Aegis agrees to a meeting, but earlier this week the media services group stressed that it was in “exclusive” talks with Ipsos about selling Synovate.