GfK finds Hungarian researchers most trusted in 19-country survey
The level of trust in researchers stood at 77% in Hungary, while French respondents had the lowest level of trust in the profession at 49%.
Other countries where researchers scored highly in the trust stakes were Romania ( 73%), Poland ( 69%), Germany ( 68%), Sweden ( 68%), Spain ( 67%) and Bulgaria ( 67%). In the UK, the level of trust in market researchers was 53%.
Levels of distrust were highest in Turkey ( 54%) and the US ( 53%).
Globally, 55% of respondents rated researchers as ‘trustworthy’, higher than professions including lawyers, bankers, journalists, managers and politicians.
The fire service again topped the poll with a trustworthiness rating of 94%. A total of 18,800 respondents across 19 countries were surveyed to compile the index.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments