Polish researchers most trusted, GfK survey finds

Eighty-three per cent of respondents in Poland said they had faith the profession, with the lowest figures coming from Greece ( 47%) and the US ( 48%).

Trust in researchers was also high in Portugal ( 81%), Brazil ( 79%), the Czech Republic ( 76%) and Germany ( 73%). Opinion was split 50/50 in the UK.

Out of 17,295 respondents across 17 countries, 55% rated market research as a trusted profession, up one point on last year’s survey.

Over all, the fire service was voted the most trustworthy profession by 92% of respondents and politicians again were the least trusted, with just 18% voting for them.