Nosworthy, who was previously global accounts director and global insights director at TNS, has been given the role of senior vice president and European research director. She is joined by Maria Domoslawska, who has been appointed vice president of digital and media research.

Before her time at TNS, Nosworthy held senior positions with NFO, BMRB and MBL Group. Domoslawska was previously director of research at Tribal Fusion where she led initiatives in the UK and Australia.

EmSense chief analytics officer Elissa Moses said: “These key hires, along with others planned, will enable EmSense to support its continued international growth. We are most pleased to add such highly accomplished professionals to our global staff.”

On the new office and European expansion, CEO Keith Winter said: “EmSense is rapidly expanding globally, especially with partners in the UK and growing list of clients throughout Western and Eastern Europe.”