NEWS11 March 2010
US— Web measurement firm Quantcast has announced the launch of a localised audience data service for every country.
The firm said that its data, which includes demographic, lifestyle and geographic audience information, will now be available in a country-specific format, in every country in the world.
Quantcast co-founder and CEO Konrad Feldman said: “The rapid pace of change in the global media industry necessitates a new approach to audience measurement and enablement.
We’re very proud of the support Quantcast has received from publishers and marketers around the world and we’re thrilled to offer country-specific data to drive the industry’s transformation to real-time content discovery and personalisation.”