NEWS4 March 2010
US— Reed Business Information has merged its direct marketing and data management businesses, Mardev and DM2-DecisionMaker, to form a new company providing marketing, data and analysis services to b2b marketers.
The combined Mardev-DM2 firm takes DecisionMaker’s marketing databases as its foundation and builds on it with data cleansing, lead qualification, campaign automation and online measurement tools.
Director Zina Manda said: “We are dedicated to meeting the new and ongoing needs of business marketers. They demand greater targeting, metrics and results than ever before.”