Omniture adds two new analytics customers
Richard Castellini
Job site CareerBuilder.com will uses the SiteCatalyst tool to gain a better understanding of what drives its business and find out how to improve users’ experience of the site.
Chief strategy officer Richard Castellini (pictured) said: “Many people rely on CareerBuilder to help find talent or advance their careers, so we need a reliable, stable and advanced analytics solution.”
Meanwhile, financial news and stock market analysis site Forbes.com will use Omniture’s Test&Target optimisation tool and has signed up to the firm’s Digital group, a separate consultancy made up of strategic optimisation experts.
Forbes already uses the SiteCatalyst tool and will use Test&Target to assess the impact of design and feature changes, while Omniture Digital will advise the media owner on best practices in product implementation, testing and data analysing strategies.
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