Hellquist was previously head of market intelligence for door manufacturer Assa Abloy in Sweden and human resources outsourcing firm Tal-os Asia in Hong Kong.

Ayukawa, whose appointment follows the roll-out of the MMA business in Asia Pacific, was formerly a consultant in the marketing analytics field.

Peter Snell, CEO of Synovate Business Consulting, said: “The addition of professionals like Erik and Satoshi will enable Synovate Business Consulting to continue to forge ahead strongly.”