Latest news on how big data is helping business and government understand customers better.
Automation and big data are industry game changers, says Grit report
GLOBAL — Automation and big data are ‘clear game changers in market research', with AI and storytelling not far behind, according to the latest Greenbook Research Industry Trends (Grit) report, covering Q3-Q4 2016.
Acxiom expands data capabilities with appointments
US – Acxiom has brought in three former Merkle data experts to strengthen its audience solutions division – Marc Fanelli, Chandos Quill and Karen Caulfield.
2017 Preview: most needed skills
We asked our panel of experts what skills individuals in our industry needed, as well as what research agencies and insight businesses needed to get better at, in the coming year.
Populus Data Solutions establishes analytics service
UK – Fieldwork and data collection agency Populus Data Solutions has launched an advanced analytics service.