Latest news on how big data is helping business and government understand customers better.
GSMA unveils ‘big data for social good’ initiative
GLOBAL – The GSMA, which represents the interests of mobile operators worldwide, has launched an initiative to use mobile operators’ big data capabilities to address humanitarian crises.
Self-service is top data analytics trend for 2017
UK – Self-service data analytics has been named as the top data analytics trend for 2017 by global analytics and advisory firm Quantzig, which has revealed its top 10 trends.
A hypothesis-driven approach to social media insight
Speaking at yesterday’s Social Media Research Summit, organised by the Market Research Society (MRS), Pulsar’s co-founder and vice president of product and research, Francesco D'Orazio, demonstrated how to use social media to validate a specific research hypothesis.
Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa