Latest news on how big data is helping business and government understand customers better.
What can we all learn from B2B trends?
Circle Research’s Andrew Dalglish points to five themes on marketing departments’ radars that show the way for market research trends.
IPG Mediabrands makes Kumar data chief
US – Media group IPG Mediabrands has named Arun Kumar its chief data and marketing technology officer as part of an investment to create a more central data and tech infrastructure.
Twitter doesn’t have the answer
For insight into product performance and reviews, researchers need to look beyond easily accessibly social media data says Frank Hedler.
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