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Advertisement feature13 September 2024

SAGO VISION ‘25 | DRIVING INSIGHTS & SETTING WINNING STRATEGIES IN 2025

Sago, a trusted leader in market research, will host Sago Vision ‘25, a forward-thinking virtual event poised to unveil innovative insights and opportunities in the market research landscape on October 1, 2024, from 10:00 a.m. to 4:00 p.m. ET. 

Advertisement feature17 July 2024

From top table to many tables

Jane Simms

To achieve customer salience, insight professionals must challenge, create, connect and collaborate.

Advertisement feature9 April 2024

The True Role of Insight Teams in Customer-Led Transformation

The role of an insight team is shifting. Historically, those who worked in market research were there to question customers and consumers on their experiences, take the data to businesses and that was that. Then, it evolved to sorting through the data, analysing it to generate key insights, organise a debrief in which they would present a report to stakeholders, and that was that.

Advertisement feature6 February 2024

Scaling success with AI in market research

With great capabilities comes great opportunity. Artificial intelligence has come on leaps and bounds in recent years, and it seems new tools are being launched by the dozen serving many different uses in all industries. And market research is no different.

Advertisement feature2 October 2023

Q4 The Final Race Webinar: From Insights to Revenue

In today’s dynamic and competitive market, real-time consumer insights are vital for crafting effective strategies, especially during sale seasons such s Black Friday and Christmas. Our 2023 forecast predicts a 4% – 6% growth in UK retail sales. These insights help us stay ahead of trends and quickly adapt to changing consumer behavior, which can determine our success.

Advertisement feature1 September 2023

Unlocking the Power of Customer Driven Decisions

According to a recent Marketing Week study, net spend on market research has been negative for almost a decade. The report echoes the ongoing falls seen in the IPA Bellwether report. 

Advertisement feature1 August 2023

Bridging the Gap: Leveraging AI in Qualitative Market Research

Qualitative market research is a human-centric field that thrives on face-to-face engagement and empathetic questioning, making it seemingly difficult for AI to replicate. However, with the right approach and tools, can AI complement and enhance qualitative research methodologies?

Advertisement feature28 July 2023

The Challenge: Maintaining Quality in Efficient Market Research

As most insight experts are aware, efficiency has been a core objective for market research teams throughout all industries and sectors for a while now. There has been an ever-increasing pressure for insight experts everywhere to generate valuable insights at the speed of business to make sure that those insights can be as impactful as possible and are more likely used to greater effect in stakeholder decision-making processes.

Advertisement feature23 March 2023

Understanding the Outlook of Global Consumers in 2023

Between the rising cost of living and instability across the globe, 2023 has inherited much of 2022’s uncomfortable legacy. So, how are consumers responding to these pressures? And how confident are they that things will improve as the year goes on?

Advertisement feature21 March 2023

Immersion, communication and action: The new insights equation

To help insights reach their full potential, re-education and a reinvention of the relationship between stakeholders and insights specialists to be more mutually beneficial is needed.