Always aiming to move at the pace of the industry — and stay one step ahead, we have decided to actively embrace and fully leverage the inevitable integration of AI into the most human of processes: language.

With six ISO certifications ( 9001, 13485, 17100, 27001, 18587, 42001 ) underpinning our operations and proud memberships with MRS and ESOMAR, we have developed an AI-driven technology for the market research that combines the speed of artificial intelligence with the critical expertise of human linguists.

Beyond Speed: Why AI is a Game-Changer for Research Translation

For years, speed and quality were considered mutually exclusive in translation. Rushing translations meant sacrificing nuance, and taking time meant missing deadlines.

Yet today, the speed at which market research insights are needed has grown dramatically, and global studies now span more regions, languages, and diverse respondent groups than ever before. Meanwhile, the reality remains: human translation output per day is relatively fixed.

Bringing AI into the language industry is a must if we're going to keep up with the increasing demand for insights that come in hours, not even days.

However, our in-house research has shown that 99% of the LLMs are not trained on properly classified market research data, further segmented by industry and language. The result is generalized content that may sound fluent but lacks the emotional nuance crucial for authentic sentiment analysis.

Without deep specialization and human oversight, even the most intelligent engines risk jeopardizing data integrity and the raw respondent voice — a loss that can negatively impact critical strategic decisions.

Human-in-the-Loop: Augmented Intelligence at Axiom Translate

At Axiom Translate, we believe a new language is emerging in the research world: one defined by AI-enhanced, human-refined translation solutions built specifically for the complexities of modern market research.

We didn’t just adopt AI – we developed our own hybrid AI/MT engine trained explicitly on five years of proprietary market research datasets, covering over 50 million words. Our solution, accessible via API, is designed exclusively for the needs of insights professionals — a first in the industry.

By combining the best of cutting-edge technology with the deep expertise of human linguists, we make sure translations don’t just sound right — they feel right. Cultural relevance, emotional nuance, and technical accuracy are essential in market research, and they can’t be left to machines alone.

Our human-in-the-loop approach helps us deliver translations that are faster, more reliable, and, most importantly, true to the voice of real people — without ever compromising on authenticity.

7 Key Advantages of Axiom Translate’s Proprietary Solution

1. Custom-built for the Market Research Industry

• Draws on a proprietary database of over 50 million words of market research projects across 50 languages built over the years, ensuring translations are specifically adapted to survey language, respondent sentiment, and research-specific terminology.

2. Hybrid AI/MT Technology

• Combines dynamic AI learning with traditional machine translation for greater contextual accuracy.

3. Superior Data Security

• Operates fully within a secured, private environment (ISO 27001-certified, GDPR-compliant, aligned with MRS/ESOMAR standards) — with no reliance on public servers or third-party platforms.

4. Adaptive Engine Selection

• It uses an innovative algorithm that applies the most appropriate AI engine for each task — whether it’s translation, transcription, or coding — to make sure every project gets the most accurate results for the purpose they serve.

5. High ‘First-Pass’ Accuracy

• Achieves over 92% first-pass accuracy and significantly reduces the turnaround times without compromising translation quality or data integrity.

6. ‘Human-in-the-Loop’ Quality Assurance

• Experienced linguists review the AI-assisted market research output and ensure cultural nuance, tone, and insight fidelity are preserved.

7. Seamless API Integration

• Offers direct and secured API integration, providing complete control over the data lifecycle and enabling faster, more efficient project workflows.

Looking Ahead: The Future is Already Here

AI will continue to redefine expectations in market research translation — faster delivery, deeper security, more innovative processing—but not every provider will be ready to meet those expectations.

At Axiom Translate, we aren't just responding to change. We are defining it.

With our proprietary AI/MT engine, secure API integrations, adaptive engine selection technology, and the highest industry certification levels, we offer market research firms a truly future-proof translation service.   Quality, security, and innovation are non-negotiable.

The choice is simple: if you want to move fast, stay ahead and keep your data safe.

Curious to hear your thoughts!

Feel free to drop me a message at silvia.zenginova@axiomtranslate.com — I’d love to connect. Your next project deserves nothing less than the best.

By Silvia Zenginova, Chief Operating Officer, Axiom Translate Ltd.