Middle East and Africa Archive

News29 September 2023

GRBN commissions study to measure business impact of research

The Global Research Business Network (GRBN) is conducting research to measure the business impact of insight teams within client organisations. 

News20 September 2023

Gen X ‘overlooked’ in social media campaigns

The advertising industry is ‘overlooking’ Generation X – people currently aged 45 to 60 – in social media advertising, with 5% of brand spend on influencer marketing campaigns targeted at this demographic, according to research from WPP media agency Wavemaker.

News18 September 2023

Consumers increasingly opting for environmentally-friendly products

Eco-conscious shopping behaviour has grown in popularity but almost half of shoppers claim they are struggling to afford to shop more environmentally friendly, according to research from Kantar.

Feature12 September 2023

An international outlook: Has Zoom broadened horizons for market research?

Katie McQuater

Digital ways of working are facilitating more opportunities for research across borders.

News4 September 2023

Global ad spend set to rise across 2023 and 2024

Global advertising spend is expected to grow 4.4% this year and a further 8.2% in 2024, topping $1 trillion, according to a study from marketing effectiveness body Warc.

Opinion24 August 2023

It’s not just about switching the lights off

Have you ever considered the hidden environmental impact of sending an email? Rich Else says we must become aware of the cost of working online.

News18 August 2023

Women's world cup adverts outperforming men's

Adverts during the Fifa Women’s World Cup are outperforming those for the men’s world cup, according to data from advertising effectiveness platform System1.

News9 August 2023

Global Counsel bolsters leadership team as part of raft of promotions

Strategic advisory firm Global Counsel has made several promotions within its team of public policy consultants.

Feature7 August 2023

Historian David Olusoga on questioning stories and rejecting 'culture wars'

Katie McQuater

To challenge the stories we tell ourselves, says David Olusoga, we must identify what is opinion, what is data, and look to the past for answers. By Katie McQuater.

News28 July 2023

Half of countries restricting political polling

The share of countries limiting publication of pre-election polls is at 46%, with significant numbers of nations are still banning election polling, according to research from Esomar and the World Association for Public Opinion Research (Wapor).