Latin America Archive

News14 October 2019

Worldwide martech hits $121.5bn

The global marketing technology market has grown 22% to reach a value of $121.5bn according to a new report.

News24 September 2019

UK leads international effort to track value of official data

The Office for National Statistics (ONS) has begun work to lead a UN project that aims to define and measure the value of global statistics.

News18 September 2019

Inclusion study highlights scale of workplace bullying

Almost one in five ( 19%) employees surveyed globally by Kantar claim to have been bullied, undermined or harassed in the workplace in the past year.

News13 September 2019

Most marketers dissatisfied with cross-channel measurement

Three quarters ( 76%) of marketers globally are struggling with cross-channel measurement while 46% admit they don’t have the right balance and synergies between digital and offline media.

News9 September 2019

Global market research sector reaches $80bn

Jane Bainbridge

The traditional market research sector has grown slightly between 2017 and 2018 and its now valued at more than $47bn, according to Esomar’s global market research report.

News19 August 2019

New regional leadership at MetrixLab

Global digital research agency MetrixLab has made a number of promotions, appointing four regional managing directors in Europe, Latam, Amea and North America, and establishing two new teams focusing on innovation and consultancy.

News13 August 2019

Accenture Interactive buys Insitum

Global professional services company, Accenture, has announced it is acquiring service design and strategic research firm, Insitum, for an undisclosed amount.

Feature8 August 2019

Shattering stereotypes

Tim Phillips

Inclusion and diversity have risen up the business agenda. But tackling stereotyped thinking about customers is not only ethical, it also leads to better business and is a creative force in product and service design, finds the latest Impact report.

News6 August 2019

Data protection authorities raise concerns over Libra data protection

The Information Commissioner’s Office (ICO) and several of its data protection counterparts from around the world have called for more openness about Facebook’s proposed Libra digital currency.

News5 August 2019

E-tabs and Askia partner with WIN

Market research data visualisation firm E-Tabs and survey and analysis software company Askia’s online market research dashboard platform, Iris, has been selected by the Worldwide Independent Network of Market Research (WIN) to report its annual worldwide survey (WWS).