Latin America Archive

News30 November 2020

Ad spend down $63bn during Covid-19

Liam Kay

Covid-19 has wiped more than $63bn from the global advertising market, and recovery will take at least two years, according to Warc’s Global advertising trends report.

News19 November 2020

UN calls for data protection during pandemic

Liam Kay

The United Nations (UN) has issued a joint statement insisting nations uphold data protection and privacy during the response to Covid-19 and when contact tracing.

Feature18 November 2020

What does the US election tell us about the future of polling?

Liam Kay

The polling industry has come under renewed scrutiny after Joe Biden’s election victory. How should the industry respond?

News17 November 2020

Eyeota and Equifax partner in Argentina

Audience technology platform Eyeota has expanded its partnership with data and analytics company Equifax to Argentina.

News28 October 2020

MetrixLab reorganises North American leadership

Digital research agency MetrixLab has made several promotions within its North American and global leadership teams, including the appointment of Aaron Peck as president and managing director for North America.

Opinion26 October 2020

Why face-to-face?

Alex Culshaw

With the ongoing success of online qualitative research – magnified by the Covid-19 crisis – why should we still bother with face-to-face?

News16 October 2020

Simon Redlich named president of IFABC

Simon Redlich, chief executive of the Audit Bureau of Circulations (ABC) has been elected as global president of the International Federation of Audit Bureaux of Certification (IFABC).

News14 October 2020

Consumer insight key priority for CMOs in Covid-19 recovery

The key challenge facing chief marketing officers is understanding which consumer behaviours will change permanently as a result of Covid-19, according to a survey from Dentsu.

Opinion25 September 2020

Masking up: Semiotics of social responsibility and cohesion

What can the different approaches to mask wearing during the pandemic in China, Singapore, the US and the UK tell us about those cultures?

News23 September 2020

MRS creates international mark of research excellence

Liam Kay

The Market Research Society (MRS) has launched an international affiliation mark of research excellence and standards for global research businesses.