Latin America Archive

News31 January 2019

Majority of advertisers want to change payment models

Seven out of 10 large companies believe changing remuneration models would lead to better relationships with their agencies according to the World Federation of Advertisers (WFA).

News30 January 2019

Trust gap grows between informed and mass population

The institutions people trust has shifted in the past year as ‘my employer’ becomes more trusted than NGOs, business, government or the media.

News29 January 2019

Facebook will open 'war room' ahead of EU elections

Facebook is launching a ‘war room’ to address political misinformation, according to Nick Clegg, the company’s new vice-president.

News23 January 2019

Brand Genetics makes two senior hires

Insight and innovation consultancy Brand Genetics has appointed Lesley Salem as director of insight and innovation and Fiona Barnett as director of strategy.

News11 January 2019

Hirst made CEO of Havas Creative

Havas’ UK chief executive, Chris Hirst, has been appointed CEO for the Havas Creative global network

News10 January 2019

Carat creates global chief intelligence officer role

Media agency Carat has hired Fabrice Otaño for the newly created role of global chief intelligence officer, leading its work with Dentsu Aegis’ data platform, M1.

News7 January 2019

Gerritsen exits MetrixLab

Jane Bainbridge

Macromill-owned global digital research agency, MetrixLab, has announced that its co-founder and CEO Jan Willem Gerritsen is leaving the company.

News6 December 2018

Kantar Media launches audience profile tool

Kantar Media has launched a consumer profiling tool for media planning based on its TGI survey data in 22 countries.

News3 December 2018

MetrixLab hires Mexico MD

Digital research agency MetrixLab has appointed José Antonio Huerta as managing director for Mexico.

Feature29 November 2018

Top dogs: What can pets teach us about culture?

Oliver Sweet

In Brazil, dogs are not just part of the family – they also highlight important cultural observations, such as respect for hierarchy and status symbols.