Latin America Archive

Feature8 July 2019

The perfect package?

Ingrid Recio Jiménez

In Cuba, where internet access is limited, an analogue approach to content distribution has flourished in response to a desire for information and access to culture.

News17 June 2019

WPP phases out single-use plastics

Advertising group WPP has announced it will phase out single-use plastics in its 3,000+ agency offices worldwide by 2020.

News13 June 2019

Amazon hits top spot as most valuable brand

Google and Apple have been overtaken by online retailer, Amazon, as the most valuable global brand, according to WPP and Kantar’s BrandZ rankings.

News5 June 2019

Kantar launches international election forecasting service

Marketing insights and consulting company, Kantar, has established a mobile and responsive team to offer independent electoral forecasting, research and commentary for elections across the world.

News3 June 2019

Nielsen adds YouTube app measurement in 26 countries

Nielsen has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries and regions including Hong Kong.

Feature28 May 2019

The buzz on the street

Jane Bainbridge

Founder and CEO of Streetbees Tugce Bulut talks algorithms, data collection and monitoring the mood of the nation via its army of ‘bees’.

News20 May 2019

ECGlobal launches measurement services in Brazil

Consumer intelligence market research company eCGlobal Research Solutions has partnered with audience measurement firm Immetrica to create Alldience, a tool measuring multi-platform media content.

News16 May 2019

Kantar launches Kantar Profiles Network

Kantar has brought its global panels and sample offer together into a new respondent network, Kantar Profiles Network.

News15 May 2019

Global alliance for video measurement formed

Four media measurement bodies have joined forces to create the Global Alliance for the Measurement of Media Audiences (Gamma) to collaborate on video audience measurement.

News7 May 2019

YouGov and Cambridge partner on populism research

YouGov has released the first in a series of annual surveys on globalism and populism in partnership with Cambridge University and the Guardian.