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Mining social media for patient research
Dinisha Cherodian
News31 January 2019
Majority of advertisers want to change payment models
Seven out of 10 large companies believe changing remuneration models would lead to better relationships with their agencies according to the World Federation of Advertisers (WFA).
News30 January 2019
Trust gap grows between informed and mass population
The institutions people trust has shifted in the past year as ‘my employer’ becomes more trusted than NGOs, business, government or the media.
News29 January 2019
Facebook will open 'war room' ahead of EU elections
Facebook is launching a ‘war room’ to address political misinformation, according to Nick Clegg, the company’s new vice-president.
News23 January 2019
Brand Genetics makes two senior hires
Insight and innovation consultancy Brand Genetics has appointed Lesley Salem as director of insight and innovation and Fiona Barnett as director of strategy.
News11 January 2019
Hirst made CEO of Havas Creative
Havas’ UK chief executive, Chris Hirst, has been appointed CEO for the Havas Creative global network
News10 January 2019
Carat creates global chief intelligence officer role
Media agency Carat has hired Fabrice Otaño for the newly created role of global chief intelligence officer, leading its work with Dentsu Aegis’ data platform, M1.
News7 January 2019
Gerritsen exits MetrixLab
Jane Bainbridge
Macromill-owned global digital research agency, MetrixLab, has announced that its co-founder and CEO Jan Willem Gerritsen is leaving the company.
News6 December 2018
Kantar Media launches audience profile tool
Kantar Media has launched a consumer profiling tool for media planning based on its TGI survey data in 22 countries.
News3 December 2018
MetrixLab hires Mexico MD
Digital research agency MetrixLab has appointed José Antonio Huerta as managing director for Mexico.
Feature29 November 2018
Top dogs: What can pets teach us about culture?
Oliver Sweet
In Brazil, dogs are not just part of the family – they also highlight important cultural observations, such as respect for hierarchy and status symbols.
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RT @WIRED: A Darpa program called Systematizing Confidence in Open Research and Evidence—yes, SCORE—aims to assign a “credibility score” (s…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON